WHAT IS TARGETED MARKETING?
Only a certain percentage of the world is interested in your product or service at any given time. Who are these people and how best do you reach them?
We help you indentify the people who you should be marketing too, who are likely to buy and in your target market. Demographics, age, income, education, life-style ... all these play a part. The 18 to 34-year old market does not usually buy denture cream. Why would you want to waste your resources advertising in the media areas they read, watch or listen to? Let's get a mailing list of folks who are in the 50+ range instead! Let's go data mining!
Some of this is just "un-common sense." We provide that too. But, the information is out there and it's for sale. You may spend more initially, but concentrating your budget on reaching "real" consumers will save you money and make you money in the long-term.LOGO DESIGN: WHY IS THIS IMPORTANT?
Does how you look reflects who you are and what you do? When you see a "professional head-shot" or a publicity photo of a celebrity, it looks a lot different from candid photos or the images on the "tell-all" papers at the grocery store, doesn't it?
Your logo (actually, all of your advertising material) is a "snapshot" of your business.
While there is a world of clip-art and fancy fonts available, not all of them go from big (store-fronts, trucks, bill-boards) to small (business cards, labels, stationery) or from color to black and white without loosing something in the translation. Clip-art can be used as a building block in designing a logo ... but all alone, it's usually not the most unique or professional solution.
Your "identity" should always look the same; professional, legible and consistent. This is part of "branding," so your end-line consumer knows it's really you. Once your "look" is established in a trusted product or service (that's where how you actually do business comes in), your "logo" means something! Are you "Wham-O," as in hula hoops and frisbees or "Chase Manhattan," as in the bank? Would you bank at a company called Wham-O? Does a day-glo green color scheme say "trust" or "fun?"
Whether your logo is an image or custom font treatment ... or a bit of both, we can create a flexible "snapshot" that will work for you for years to come as you build your business. You can expand, change markets, and protect your customers from shoddy imitators!
Need a tag line? Like ..." small business graphics: big ideas for small budgets!" We can incorporate that as well.I CAN'T AFFORD PRINTING!
As a "small business," I can design you a custom logo that you can use from your home computer to place on your stationery, web page, product labels or what-have-you.
With the advent of PCs and user friendly software, not every business needs or wants stacks and stacks of professionally printed stationery. If you're happy using your home printer and software, (just need a more consistent, professional look? ) I'll help you set it up in a program you feel confident in using yourself, as you need it.
From business cards on demand to pdf newsletters you can email, we can design that, and even help you with updates, software counseling and more.MY BUDGET INCLUDES PROFESSIONAL PRINTING!
Great! I'll be glad design your piece and negotiate the best print deal for your needs. I'll troubleshoot the technical stuff, and get your pieces delivered (looking good and with the right phone numbers!) on time, on budget. Not all presses are the same ... it's helpful to have someone with experience in choosing the right press/paper/software/rip/etc. for your project.I DON'T KNOW WHAT I WANT TO SAY!
Fortunately, I usually do! We provide copy-writing services that get to the point. Whether you need copy for an ad, a press release, or a brochure -- I can help you put it into words; words that are correctly spelled and punctuated, words that make you look good and get your point across.
Spell-check is great, but it misses a lot! Don't tell your clients to have patients (when you mean patience) unless they are doctors! Professional editing services can save embarrassment and confusion when writing is not your strongest suit.
